![]() Read the guide we wrote on how to market your cafe on Instagram and Facebook for more ideas. A unique hashtag lets customers know how to reach you and makes your cafe more searchable on Instagram.Ĭonsistently posting stories, engaging with social media users, and uploading creative content makes your cafe´s profile stand out. Use relevant location hashtags to let people know where you are and what your cafe is about. High-quality content on social media will generate buzz for your cafe and intrigue residents and visitors. Businesses with photos are nearly 50% more likely to have users click for directions on Google than those without.Īn active social media presence is a must for modern business. Equally, it can be frustrating for potential customers to pay your cafe a visit only to find themselves standing in front of closed doors.Īdditionally, it helps to add high-quality photos of your cafe’s exterior, decor, beautiful pour-overs, and menu to every website. If your hours aren’t listed, potential customers may think your cafe is closed and refrain from checking it out. Anywhere a customer may look for your business should be up to date and active. Many of these websites have free metrics which will show you the age ranges and locations of users who click on your cafe’s listing. Next, claim your business on Yelp, TripAdvisor, and Facebook. ![]() Use this information to get a better idea of who your customer base is. Google Insights will show you what users searched before clicking on your page and where they are coming from. This includes updated hours, a verified address, a website, and a current phone number. Plus, customers are more likely to visit a verified business. Completely fill out every section of your business profile. It’s free, makes your cafe easier to search for online, and will ensure that your business is marked on maps. The first thing to do is to claim your business on Google My Business. Your cafe needs to pop up in the search results! An easy to locate cafe will be a busy cafe. Browsing nearby cafes or restaurants on Google Maps when in an unfamiliar neighborhood or city is common practice. In today’s modern world, we spend a lot of time looking at our phones, so it is essential to list your coffee shop online.
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